Pinnacle rebrands to Pinewood DMS

We’ve rebranded – updating the name of our industry-leading dealer management system, formerly known as Pinnacle, to Pinewood DMS.

Our brand and product values have always been closely aligned. As a result, it made sense to combine the two, hence Pinewood DMS! We’re one business, selling one system, both of which share the same goal – to boost dealer profitability.

Here at Pinewood, we’re entirely focused on digitalising automotive businesses. As a result, we support dealer groups to run their businesses as efficiently and profitably as possible. Despite retailing with a new product name, our customers will continue to benefit from the same great DMS experience as we’ve provided with Pinnacle for almost two decades. We are committed to continually innovating Pinewood DMS, equipping dealers with the best digital tools they need to keep their businesses on top.

We look forward to an exciting future, supporting businesses across the globe to exceed their profit potential with Pinewood DMS. Get in touch to see how Pinewood DMS can benefit your business today.